SAM’S CLUB MERRY EXPRESS

Sam’s Club wanted to bring the magic of the holidays to life for their members, so we created The Merry Express—an immersive winter activation designed to spark wonder, joy, and connection. We transformed 50 Sam’s Club parking lots across the country into whimsical holiday train stations where families could play games, share wishes with Santa, and enjoy sweet seasonal treats. From a larger-than-life “Gift Grab” machine with a mechanical arm handing out presents, to a reindeer ring toss that lit up Rudolph’s nose, every detail was crafted to surprise and delight. With trains whistling, steam blowing, and festive music filling the air, the experience wrapped guests in a surreal, joy-filled winter wonderland.

AGENCY: Momentum Worldwide

CD: Jordan Chlapecka SR. CW: Jessica Rodriguez AD: Sofia Gomes