Walmart Heroes & Headliners

Most Americans were unaware of Walmart’s steadfast support for the military community, so our mission was to change that perception through a powerful, uplifting experience for Veterans, active service members, and their families. We produced a free concert for 14,000 members of the military community, hosted by Camille Kostek and Rob Gronkowski, with performances by H.E.R., Imagine Dragons, and Chris Stapleton, generating 233 million engagements both in person and online. Our team was involved at every stage—from concept and promotion to pre- and post-production and the live broadcast—ensuring every element of the project reflected Walmart’s commitment.

REACH: 4 million earned social media impressions, 9 million views

AWARDS: ANA Multicultural Excellence Award | Rising Multicultural Segments

AGENCY: Momentum Worldwide

VP CD: Jeff Vermeersch CD’s: Qiana Lee & Bridget Kelly ACD: Becky Wong SR. CW’s: Caitlin Condon & Jessica Rodriguez AD: Sofia Gomes