WALMART SUMMER REWIND

Walmart wanted to bring nostalgic joy to communities across the country with Summer Rewind—a 33-city experiential tour that transformed local store parking lots into playful, Y2K-inspired wonderlands. Designed to rekindle childhood memories, the installation let customers do all the things they dreamed of as kids—like diving into a giant Walmart ball cage or sneaking treats from the freezer aisle—without the rules. The immersive activation encouraged families to reconnect, laugh, and relive the magic of peak 2000s Walmart in a fun, unforgettable way.

AGENCY: Momentum Worldwide

VP CD: Jeff Vermeersch CD’s: Qiana Lee & Bridget Kelly ACD: Becky Wong SR. CW’s: Caitlin Condon & Jessica Rodriguez AD: Sofia Gomes