RIDE THE BULDAK HIGH
Since Buldak launched in the US market, it has become a viral sensation. Hotheads, Spicophiles, Ramen-lovers, Foodies, Darers, Gen Zers, People in general…they love it. Just one problem though, most people still don’t know about it.
So we needed to launch launch Buldak in the US, at the hottest place on earth. And who better to host our fire launch party than the hottest act in music? GloRilla.
And boooooyyy, did we launch. We launched attendees (after they took a literal shot of hot sauce). We launched celebrities. And we definitely launched an impressive amount of product. Resulting in fire content, and the hottest Buldak Hot Sauce launch ever.
VISITORS: 27,860
SAMPLES: 107,880
SOCIAL MEDIA IMPRESSIONS: 761 M+
NEWS MEDIA IMPRESSIONS: 884 M+
LAUNCHES: 6,013
VIEWS: 750 M+
LIKES: 160 M+
AGENCY: Momentum Worldwide
ECD: Bharat Kumar CD: Jordan Chlapecka SR. CW: Jessica Rodriguez AD: Sofia Gomes
GLORILLA ANNOUCEMENT
So in the run-up to Coachella, Glo helped spread the word about our Buldak Launch. Sending spicy fans to our one-of-a-kind space on the grounds.
COACHELLA POST
Throughout the grounds, we gave fans ways to try Buldak… Resulting in a total of 107,880 scorched mouths outside of our activation
SOCIAL RECAP
That’s right, we attracted influencers, celebs (including our girl, GloRilla) and 27K+ heat-seeking, pepper-punishing, fire-breathing fans to the Buldak Launch.
